diff --git a/README.md b/README.md
index a6eca02..06c94d7 100644
--- a/README.md
+++ b/README.md
@@ -16,6 +16,7 @@ If you don't have YunoHost, please consult [the guide](https://yunohost.org/#/in
 ## Overview
 
 YOURLS stands for Your Own URL Shortener. It is a small set of PHP scripts that will allow you to run your own URL shortening service (a la TinyURL or bitly).
+Running your own URL shortener is fun, geeky and useful: you own your data and don't depend on third-party services. It's also a great way to add branding to your short URLs, instead of using the same public URL shortener everyone uses.
 
 ### YOURLS Features
 
diff --git a/README_fr.md b/README_fr.md
index 082ea4b..2f82c87 100644
--- a/README_fr.md
+++ b/README_fr.md
@@ -12,6 +12,7 @@ Si vous n'avez pas YunoHost, regardez [ici](https://yunohost.org/#/install) pour
 ## Vue d'ensemble
 
 YOURLS stands for Your Own URL Shortener. It is a small set of PHP scripts that will allow you to run your own URL shortening service (a la TinyURL or bitly).
+Running your own URL shortener is fun, geeky and useful: you own your data and don't depend on third-party services. It's also a great way to add branding to your short URLs, instead of using the same public URL shortener everyone uses.
 
 ### YOURLS Features