diff --git a/src/yunohost/hook.py b/src/yunohost/hook.py
index 493ad2c35..05e706660 100644
--- a/src/yunohost/hook.py
+++ b/src/yunohost/hook.py
@@ -320,7 +320,7 @@ def hook_callback(
 
 
 def hook_exec(
-    path, args=None, raise_on_error=False, chdir=None, env=None, return_format="json"
+    path, args=None, raise_on_error=False, chdir=None, env=None, user="root", return_format="json"
 ):
     """
     Execute hook from a file with arguments
@@ -331,6 +331,7 @@ def hook_exec(
         raise_on_error -- Raise if the script returns a non-zero exit code
         chdir -- The directory from where the script will be executed
         env -- Dictionnary of environment variables to export
+        user -- User with which to run the command
     """
 
     # Validate hook path
@@ -372,7 +373,7 @@ def hook_exec(
         returncode, returndata = _hook_exec_python(path, args, env, loggers)
     else:
         returncode, returndata = _hook_exec_bash(
-            path, args, chdir, env, return_format, loggers
+            path, args, chdir, env, user, return_format, loggers
         )
 
     # Check and return process' return code
@@ -388,7 +389,7 @@ def hook_exec(
     return returncode, returndata
 
 
-def _hook_exec_bash(path, args, chdir, env, return_format, loggers):
+def _hook_exec_bash(path, args, chdir, env, user, return_format, loggers):
 
     from moulinette.utils.process import call_async_output
 
@@ -416,17 +417,23 @@ def _hook_exec_bash(path, args, chdir, env, return_format, loggers):
         f.write("")
     env["YNH_STDRETURN"] = stdreturn
 
+    # Construct command to execute
+    if user == "root":
+        command = ['sh', '-c']
+    else:
+        command = ['sudo', '-n', '-u', user, '-H', 'sh', '-c']
+
     # use xtrace on fd 7 which is redirected to stdout
     env["BASH_XTRACEFD"] = "7"
     cmd = '/bin/bash -x "{script}" {args} 7>&1'
-    cmd = cmd.format(script=cmd_script, args=cmd_args)
+    command.append(cmd.format(script=cmd_script, args=cmd_args))
 
-    logger.debug("Executing command '%s'" % cmd)
+    logger.debug("Executing command '%s'" % command)
 
     _env = os.environ.copy()
     _env.update(env)
 
-    returncode = call_async_output(cmd, loggers, shell=True, cwd=chdir, env=_env)
+    returncode = call_async_output(command, loggers, shell=False, cwd=chdir, env=_env)
 
     raw_content = None
     try: